Let’s talk about you.
You love teaching. You’re GREAT at teaching. But you’d rather sight read Sondheim than market, promote yourself on social media, or do anything that feels even remotely “sales-y.”
This is where studio owners and course creators get lost.
Maybe your website says something like, “Piano Lessons for All Ages and All Levels”* when the truth is, deep down, you hate working with kids.
Or maybe your business cards read, “Voice lessons: All styles and genres” when, really, the thought of teaching one more Billie Eilish song makes you want to slam the piano lid closed for good.
(*Full disclosure: That’s actually a line from my first FB page and website. Not kidding. I did it too.)
What happens when we market from vagueness rather than specificity?
We attract the wrong clients.
… the ones who don’t practice.
… the ones who quibble about registration fees and tuition.
… the ones who are never happy with your rep ideas…and you’re never happy with theirs.
… the ones who quit after only taking lessons for a month.
Before you know it, you’re creatively depleted and feeling a little resentful that your business is running YOU instead of the other way around.
Why did this happen?
Because your studio branding & marketing don’t match the awesomeness that you provide.
Even if you’ve never given ANY thought to branding…
Your music biz has a brand.
Every aspect of your communication — what you post, the images you choose, how you word your emails, heck, even the fonts you use for your studio policies — it all represents your brand. For better or worse.
What does your current FB page communicate to potential students? What about your website? Your Google business listing? (Don’t have one? No worries.)
Your business is too valuable to leave your brand to chance. It’s time to take control so that you can attract the clients that make your heart sing.
It's time for yourmusic studioto get #savvy
A group class designed to give you the tools you need so that you can BUILD the business you want AND attract the clients you love.
It's time to:
You deserve to teach the clients that you love. And I can help you find them.
Fall 2023 Class
In this group class, you will:
- Learn how to effectively attract & speak to the perfect clients (students AND parents!)
- Craft marketing that will make your studio stand out from the crowd
- Define your visual & verbal branding so that creating content becomes easy-breezy-lemon-squeezy
- Learn exactly how and where to use your new strategies in person, on FB & Instagram, and your website
- And most importantly… increase your confidence to make business decisions that will make you a happier human
Class Timeline & Contents
Classes take place on Fridays @ 12pm-2pm ET on Zoom, where we dive into our weekly topic and work together on weekly homework assignments.
This group course begins on October 6th and runs through the end of January... with time off for holidays because we all wanna be humans who have lives outside of work 🙂
What do we cover? Here’s a run-down of our course content.
Unit 1: October 6th
Get SUPER specific about who you want to serve and how to speak to their needs and dreams. This is the foundation of ALL marketing & branding.
Unit 2: October 13th & 20th
Core values and beliefs are an essential part of attracting the right people AND communicating how your studio operates.
Unit 3: October 27th
We’ll dig DEEP into the features & benefits of your studio offers (lessons, courses, classes, etc.) so you can create marketing that will have clients going YAAAAAS!
Unit 3: November 3rd & 10
In this unit we’ll learn to write unique value statements and compelling website copy that will help ideal clients 1) identify with you and 2) move them to action.
Unit 5: November 17th
Fonts, colors, logos, oh my! We’re gonna geek out about ways to craft a beautiful visual brand that represents your studio.
(Break for US Thanksgiving on Nov. 24th!)
Unit 6: Dec 1st
Learn exactly how to apply our new branding to social media platforms and search engines such as Facebook, Instagram, and Google Business Profiles. No more guess work!
Unit 7: Dec 7th and 15th
Open Q&A Classes
Throughout December we’ll have open Q&A coaching sessions where you can get feedback from your coach and the group.
(Holiday break from Dec 22nd – Jan 5th!)
For the final month of class, we’ll have continued support inside our FB group AND you’ll get 1:1 coaching with me 🙂
If you’re ready to step into your #savvy and get intentional about your brand, this is the class for you.
From the alumni...
What do you get when you join?
*Can’t attend the classes live? No worries. Classes are recorded and I’m ALL about interacting with you while you comment on the replays. (30% of the teachers in this course are replay watchers!)
… and who loves bonuses?
What teachers are saying...
This isn’t just about taking another online course… it’s about making a difference in your life.
Are you ready?
IMPORTANT LEGAL STUFF:
Limited Liability: Coach makes no guarantees, representations or warranties of any kind or nature, express or implied with respect to the coaching services negotiated, agreed upon and rendered. (AKA… I don’t have a crystal ball and I cannot guarantee that you’ll make crazy amounts of monies.) In no event shall the Coach be liable to the Client for any indirect, consequential or special damages.
BUT REALLY… I’m a business / marketing / mindset coach, but I am not a fortune teller, lawyer, accountant, or counselor. Full disclosure: I also cannot play the ukulele. If you require skills of said professionals or are seeking ukulele playing advice, I will help you find the proper resources!
REFUND POLICY: No refunds are available for individual sessions, group coachings, or MMGs. Here’s why: I’m 100% dedicated to finding solutions for my coaching clients. Every single session is guaranteed to result in us coming up with solutions for your business and further resources that will help you. It’s up to you to implement mindfully. Purchasing a self-paced course or product? You’ll have 14 days to request a reason for refund via email to email@example.com. After that time, no refunds will be issued. If you have purchased a coaching package and wish to discontinue after the first session, I will offer a reimbursement of the remaining coaching sessions, minus administration and credit card fees. And we can still be friends. To cancel a coaching package, send an email to firstname.lastname@example.org with your request within 48 hours of your first session.