Hiding in the sea of sameness?

Stand out with a unique, powerful studio brand so that you can increase your roster AND your rates.

Let’s talk about you.

You love teaching. You’re GREAT at teaching. But you’d rather sight read Sondheim than market, promote yourself on social media, or do anything that feels even remotely “sales-y.”

This is where studio owners and course creators get lost.

Maybe your website says something like, “Piano Lessons for All Ages and All Levels”* when the truth is, deep down, you hate working with kids.

Or maybe your business cards read, “Voice lessons: All styles and genres” when, really, the thought of teaching one more Billie Eilish song makes you want to slam the piano lid closed for good.

(*Full disclosure: That’s actually a line from my first FB page and website. Not kidding. I did it too.)

Branding Bootcamp with Sara Campbell of Savvy Music Studio

What happens when we market from vagueness rather than specificity?

We attract the wrong clients.

… the ones who don’t practice.
… the ones who quibble about registration fees and tuition.
… the ones who are never happy with your rep ideas…and you’re never happy with theirs.
… the ones who quit after only taking lessons for a month.

Before you know it, you’re creatively depleted and feeling a little resentful that your business is running YOU instead of the other way around.

Why did this happen?

Because your studio branding & marketing don’t match the awesomeness that you provide.

knowledge drop:

Even if you’ve never given ANY thought to branding…

Your music biz has a brand.

Every aspect of your communication — what you post, the images you choose, how you word your emails, heck, even the fonts you use for your studio policies — it all represents your brand. For better or worse.

What does your current FB page communicate to potential students? What about your website? Your Google business listing? (Don’t have one? No worries.)

Your business is too valuable to leave your brand to chance. It’s time to take control so that you can attract the clients that make your heart sing.

Savvy Music Studio - Sara Campbell



It's time for yourmusic studioto get #savvy
Branding Bootcamp with Sara Campbell of Savvy Music Studio
A group class designed to give you the tools you need so that you can BUILD the business you want AND attract the clients you love.

It's time to:

Develop the confidence to show up as your totally amazing self. Both in the studio and online.

Build a business strategy that clearly states who you serve, and how you serve them so that your dream clients can find you.

Start actually having FUN while marketing AND running your business.

You deserve to teach the clients that you love. And I can help you find them.

Fall 2023 Class

Dates Fridays, Oct 6 - Dec 15
Time 12pm - 2pm ET
Where Zoom classes and a private FB group.
How Live chats, recorded videos, and downloadables.
Class Size Limited to 10 Teachers
Investment $997
Payment Plans YES! We have those!

In this group class, you will:

  • Learn how to effectively attract & speak to the perfect clients (students AND parents!) 
  • Craft marketing that will make your studio stand out from the crowd
  • Define your visual & verbal branding so that creating content becomes easy-breezy-lemon-squeezy
  • Learn exactly how and where to use your new strategies in person, on FB & Instagram, and your website
  • And most importantly… increase your confidence to make business decisions that will make you a happier human

Class Timeline & Contents

Classes take place on Fridays @ 12pm-2pm ET on Zoom, where  we dive into our weekly topic and work together on weekly homework assignments. 

This group course begins on October 6th and runs through the end of January... with time off for holidays because we all wanna be humans who have lives outside of work 🙂 

What do we cover? Here’s a run-down of our course content. 

Unit 1: October 6th

Ideal Clients

Get SUPER specific about who you want to serve and how to speak to their needs and dreams. This is the foundation of ALL marketing & branding.

Unit 1: October 6th

Unit 2: October 13th & 20th

Studio Values

Core values and beliefs are an essential part of attracting the right people AND communicating how your studio operates. 

Unit 2: October 13th & 20th

Unit 3: October 27th

Studio Offers

We’ll dig DEEP into the features & benefits of your studio offers (lessons, courses, classes, etc.) so you can create marketing that will have clients going YAAAAAS!

Unit 3: October 27th

Unit 3: November 3rd & 10

Customer Journeys

In this unit we’ll learn to write unique value statements and compelling website copy that will help ideal clients 1) identify with you and 2) move them to action.

Unit 3: November 3rd & 10

Unit 5: November 17th

Visual Branding

Fonts, colors, logos, oh my! We’re gonna geek out about ways to craft a beautiful visual brand that represents your studio. 

(Break for US Thanksgiving on Nov. 24th!)

Unit 5: November 17th

Unit 6: Dec 1st

Content Strategies

Learn exactly how to apply our new branding to social media platforms and search engines such as Facebook, Instagram, and Google Business Profiles. No more guess work!

Unit 6: Dec 1st

Unit 7: Dec 7th and 15th

Open Q&A Classes

Throughout December we’ll have open Q&A coaching sessions where you can get feedback from your coach and the group.
(Holiday break from Dec 22nd – Jan 5th!) 

Unit 7: Dec 7th and 15th

January 2024

Continued Support

For the final month of class, we’ll have continued support inside our FB group AND you’ll get 1:1 coaching with me 🙂 

January 2024
If you’re ready to step into your #savvy and get intentional about your brand, this is the class for you.

From the alumni...

Philip Kramer
Philip Kramer@fiddlinphil
Read More
Branding Bootcamp gave me the space and necessity to think more deeply about other aspects of my business that I had sorely been neglecting in favor of purely social media marketing. I have a much clearer vision of how I would like to structure my “next stage” of business model. I also have a better grasp on how to create more specific products and services for more ideal clients.
Elizabeth Bemis
Elizabeth Bemis@ elizabethbemisvoicestudio
Read More
I have so much clarity surrounding what I want to offer and who I want to serve. Creating social media content feels EXCITING instead of terrifying and mystical. My website has benefited greatly as well, and is bound to convert more folks than my previous versions. I would highly recommend Branding Bootcamp and your 1:1 coaching. It is the exact expertise a music business owner didn't get in school and desperately needs in order to obtain clients. Thank you for everything!
Stephanie Bramble Chevalier
Stephanie Bramble ChevalierChevalier Musique, Maryland, USA
Read More
Before signing up thought: “I’m not tech savvy so branding might not be pertinent to me and my studio.” In the class, I got wonderful guidance on how to brand my business through color, words, photos and artwork.
Donna Hinkley
Donna HinkleyDonna Hinkley Music Tuition, Australia
Read More
After attending Branding Bootcamp, I now have such a clear idea of who I am as a teacher and I've been able to understand how I'm different from other teachers. I now feel so much more comfortable being myself, connecting with my students and providing lessons that are heaps of fun, and sometimes just a little bit crazy.
Janet Fitz
Janet FitzLancaster Contemporary School of Music, Pennsylvania, USA
Read More
Should you sign up for Branding Bootcamp? Ab-so-lute-ly! Course content is excellent. This course was challenging, insightful, and relevant. Sara has energized my focus and has given me solid footing for developing my business. Best business coaching for music studio teachers!
Tiffany Owens
Tiffany OwensOwens Vocal Studio, Ohio, USA
Read More
Since taking Branding Bootcamp, I’ve started to think about what I really want to do for my music studio and who I really want to work with. And I made a realization that “marketing” my business is ok. Now I am seeing my studio as a business and have learned to focus on and target the customers that are a good fit for my studio!

What do you get when you join?


I’ll be there to guide you, give you assignments, answer your questions, hold you accountable, and help you DO THE THINGS.


Class Days / Times on Friday are @ 12pm – 2pm ET. We'll meet every week (except holidays!) and go over each topic & assignment in detail.


Weekly Google doc and PDF workbooks that take you step-by-step through essential branding foundations and strategies.


Can't make the live classes? No worries. We have teachers attend from all over the world, so we record ALL the classes, and replays are available instantly.


in a private FB group where you’ll get to interact with other teachers who will be there to cheer you on as you click those “DONE” buttons.


Weekly “silent work time” at the end of every class. We’ll go into mute mode on Zoom, and I’ll be available in chat to answer questions as you work. It’s all about accountability!


Yep! You get access to all the materials, videos, and content forever. So if you fall behind on participating? No worries. You've got forever access!

*Can’t attend the classes live? No worries. Classes are recorded and I’m ALL about interacting with you while you comment on the replays. (30% of the teachers in this course are replay watchers!)

… and who loves bonuses?



My social media workbook that guides you through effective social media strategies on Facebook and Instagram. ($197 value)


A private 30 min Zoom call at the end of the course to make sure you’re heading out into the world, confident about your brand! ($149 value)


A personalized online presence feedback video where I walk through your FB business page and website home page to show you what’s working and where you can improve. ($297 value)


Access to my SUPER customizable ChatGPT prompts to help you craft emails, website copy, and social media content using your studio's brand voice. It's MAGICAL. ($197 value)

Ready to make finding the BEST kind of students feel easy-peasy?

Investment in full is $997, or 4 monthly payments of $250

* By joining the waitlist you will also be added to our email newsletter. 

What teachers are saying...

Pete Martinez
Pete MartinezMtz Music Studios, Online Studio
Read More
Sara is knowledgeable, professional and gracious. Her energy is contagious. She helped to clear the fog around a hazy subject and I look forward to continuing our professional relationship. Sara cares about her work, will care about you, and will be your biggest cheerleader.
Lori Beth Fisher
Lori Beth FisherLori's Voice Studio, Texas, USA
Read More
It was helpful to see other perspectives and how DIFFERENT each studio and teacher can be, which is a relief because it showed me I can be my complete and authentic SELF as a business owner and teacher.
Deborah Conquest
Deborah Conquest@conquestvoicestudio
Read More
Branding Bootcamp opened my eyes to things that I hadn't realized about the way I present myself to the world -- both visually and verbally. I loved the presentations followed by group work -- it ensured I got stuff done, and then I didn't feel (as much) pressure to work on it between sessions. THANK YOU!
Shirley Hubalek
Shirley HubalekHubalek Studio of Music, Maryland, USA
Read More
Sara has helped me feel so much more confident with business decisions… i.e. logo design. Facebook page, etc. I know I am no longer out there alone. It’s great to know that I have a coach in my corner!
Julie Sherwood Duda
Julie Sherwood DudaJulie Duda Music Studio, Pennlysvania, USA
Read More
Best thing I ever did for my studio business and for myself!
Stephanie Bramble Chevalier
Stephanie Bramble ChevalierChevalier Musique, Maryland, USA
Read More
Before signing up thought: “I’m not tech savvy so branding might not be pertinent to me and my studio.” In the class, I got wonderful guidance on how to brand my business through color, words, photos and artwork.
This isn’t just about taking another online course… it’s about making a difference in your life.

Are you ready?

Branding Bootcamp with Sara Campbell of Savvy Music Studio

I'm saving this seat for you, friend.


The client (that’s you!) is solely responsible for creating their own physical, mental and emotional well-being, decisions, choices, actions and results arising out of or resulting from the course and interactions with the Coach (that’s me!). The Client agrees that the Coach is not and will not be liable or responsible for any actions or inaction, or for any direct or indirect result of any services provided by the Coach.

Limited Liability: Coach makes no guarantees, representations or warranties of any kind or nature, express or implied with respect to the coaching services negotiated, agreed upon and rendered. (AKA… I don’t have a crystal ball and I cannot guarantee that you’ll make crazy amounts of monies.) In no event shall the Coach be liable to the Client for any indirect, consequential or special damages.

BUT REALLY… I’m a business / marketing / mindset coach, but I am not a fortune teller, lawyer, accountant, or counselor. Full disclosure: I also cannot play the ukulele. If you require skills of said professionals or are seeking ukulele playing advice, I will help you find the proper resources!

REFUND POLICY: No refunds are available for individual sessions, group coachings, or MMGs. Here’s why: I’m 100% dedicated to finding solutions for my coaching clients. Every single session is guaranteed to result in us coming up with solutions for your business and further resources that will help you. It’s up to you to implement mindfully. Purchasing a self-paced course or product? You’ll have 14 days to request a reason for refund via email to sara@savvymusicstudio.com. After that time, no refunds will be issued. If you have purchased a coaching package and wish to discontinue after the first session, I will offer a reimbursement of the remaining coaching sessions, minus administration and credit card fees. And we can still be friends. To cancel a coaching package, send an email to sara@savvymusicstudio.com with your request within 48 hours of your first session.