Branding Bootcamp

Hiding in the sea of sameness?

Stand out with a unique, powerful studio brand so that you can increase your roster AND your rates.

Let’s talk about you.

You love teaching. You’re GREAT at teaching. But you’d rather sight read Sondheim than market, promote yourself on social media, or do anything that feels even remotely “sales-y.”

This is where studio owners and course creators get lost.

Maybe your website says something like, “Piano Lessons for All Ages and All Levels”* when the truth is, deep down, you hate working with kids.

Or maybe your business cards read, “Voice lessons: All styles and genres” when, really, the thought of teaching one more Billie Eilish song makes you want to slam the piano lid closed for good.

(*Full disclosure: That’s actually a line from my first FB page and website. Not kidding. I did it too.)

What happens when we market from vagueness rather than specificity?

We attract the wrong clients.

… the ones who don’t practice.
… the ones who quibble about registration fees and tuition.
… the ones who are never happy with your rep ideas…and you’re never happy with theirs
… the ones who quit after only taking lessons for a month.

Before you know it, you’re creatively depleted and feeling a little resentful that your business is running YOU instead of the other way around.

Why did this happen?

Because your studio branding didn’t match the awesomeness that you provide.

knowledge drop:

Even if you’ve never given ANY thought to branding… Your music biz has a brand.

Every aspect of your communication — what you post, the images you choose, how you word your emails, heck, even the fonts you use for your studio policies — it all represents your brand. For better or worse.
What does your current FB page communicate to potential students? What about your website? Your Google business listing? (Don’t have one? No worries.)

Your business is too valuable to leave your brand to chance. It’s time to take control so that you can attract the clients that make your heart sing.

ENTER

BRANDING

BOOTCAMP

It's time for your music studioto get #savvy

A group coaching experience unlike any other, designed to give you the tools you need so that you can BUILD the business you want AND attract the clients you love.

It's time to:

Develop the confidence to show up as your totally amazing self. Both in the studio and online.

Build a business strategy that clearly states who you serve, and how you serve them so that your dream clients can find you.

Start actually having FUN while marketing AND running your business.

You deserve to teach the clients that you love. And I can help you find them.

Fall 2022 Class

Enrollment is CLOSED

Date Fridays, Sept 30 - Dec 16

Time 12pm - 2pm ET

Where Zoom classes and a private FB group.

How Live chats, recorded videos, and downloadables.

Class Size Limited to 10 Teachers

In this course, you will:

Get super clear about the clients you want to serve and learn how to clearly meet and speak to their desires and goals.
Establish brand promises and unique value propositions that help your music studio stand out from the crowd,
Define your own unique visual and verbal elements of branding so that marketing becomes a breeze.
Develop solid branding strategies that will work for your specific type of studio and market.
Learn how and where to use those strategies in person, on FB & Instagram, and your website.
Increase your ability to connect with the clients you love the most

The weekly breakdown...

We’ll meet on Fridays @ 12pm-2pm ET on Zoom, where we’ll discuss our weekly topic and then dive into your weekly homework assignments. Class begins on Sept. 30th and runs through Dec. 16th.

WEEK 1: Unit 1 – Defining Your Ideal Client
WEEK 2: Unit 2 – Identifying Your Personal and Studio Values
WEEK 3: No Class / Co-Working Session
WEEK 4: Unit 3 – Identifying and Communicating Your Offers
WEEK 5: Unit 4 – Developing UVPs and Customer Journeys
WEEK 6: Unit 5 – The Importance of Visual Branding
WEEK 7: Unit 6 – Applying Branding to Websites & Socials
WEEK 8: Unit 7 – Open Q&A and Coaching
WEEK 9: No Class / Co-Working Session / Thanksgiving Break
WEEK 10: Unit 7 (cont.)- Open Q&A and Coaching
WEEKS 11-12: Private Sessions & Continued Support in the FB group

If you’re ready to step into your #savvy and get intentional about your brand, this is the course for you.

From the alumni...

Branding Bootcamp gave me the space and necessity to think more deeply about other aspects of my business that I had sorely been neglecting in favor of purely social media marketing. I have a much clearer vision of how I would like to structure my “next stage” of business model. I also have a better grasp on how to create more specific products and services for more ideal clients.

I have so much clarity surrounding what I want to offer and who I want to serve. Creating social media content feels EXCITING instead of terrifying and mystical. My website has benefited greatly as well, and is bound to convert more folks than my previous versions. I would highly recommend Branding Bootcamp and your 1:1 coaching. It is the exact expertise a music business owner didn't get in school and desperately needs in order to obtain clients. Thank you for everything!

Before signing up thought: “I’m not tech savvy so branding might not be pertinent to me and my studio.” In the class, I got wonderful guidance on how to brand my business through color, words, photos and artwork.

After attending Branding Bootcamp, I now have such a clear idea of who I am as a teacher and I've been able to understand how I'm different from other teachers. I now feel so much more comfortable being myself, connecting with my students and providing lessons that are heaps of fun, and sometimes just a little bit crazy.

Should you sign up for Branding Bootcamp? Ab-so-lute-ly! Course content is excellent. This course was challenging, insightful, and relevant. Sara has energized my focus and has given me solid footing for developing my business. Best business coaching for music studio teachers!

Since taking Branding Bootcamp, I’ve started to think about what I really want to do for my music studio and who I really want to work with. And I made a realization that “marketing” my business is ok. Now I am seeing my studio as a business and have learned to focus on and target the customers that are a good fit for my studio!

SUPPORT FROM ME…

I’ll be there to guide you, give you assignments, answer your questions, hold you accountable, and help you DO THE THINGS.

WEEKLY ZOOM CLASSES…

Where you’ll get my signature branding system and the tools and confidence you need to use it. Class Days / Times: Every Friday @ 12pm – 2pm ET.

BRANDING WORKBOOKS…

Weekly Google doc and PDF workbooks that take you step-by-step through essential branding foundations and strategies.

VIDEO REPLAYS...

Can't make the live classes? No worries. We have teachers attend from all over the world, so we record ALL the classes, and replays are available instantly.

GROUP ACCOUNTABILITY...

in a private FB group where you’ll get to interact with other teachers who will be there to cheer you on as you click those “DONE” buttons.

WEEKLY CO-WORKING

Weekly “silent work time” at the end of every class. We’ll go into mute mode on Zoom, and I’ll be available in chat to answer questions as you work. It’s all about accountability!

EXTENDED SUPPORT

After class is over, your private FB group will be open for an additional MONTH in order for you to ask questions, get feedback, and work with your cohort. That's 3 months of active group access!

LIFETIME ACCESS

Yep! You get access to all the materials, videos, and content forever. So if you fall behind on participating? No worries. You've got forever access!

*Can’t attend the classes live? No worries. Classes are recorded and I’m ALL about interacting with you while you comment on the replays. (30% of the teachers in this course are replay watchers!)

… and who loves bonuses?

(Me!)

BONUS #1…

My social media workbook that guides you through effective social media strategies on Facebook and Instagram. ($197 value)

BONUS #2…

A private 30 min Zoom call at the end of the course to make sure you’re heading out into the world, confident about your brand! ($149 value)

BONUS #3…

A personalized online presence feedback video where I walk through your FB business page and website home page to show you what’s working and where you can improve. ($297 value)

BONUS #4…

Everyone gets free access to one of my FAVORITE resources - 100 social media templates created by Katya Varbanova. PLUS I show you how to use them. ($99 value)

Oh noes! This class is closed.

Get on the waitlist for our next round.

What teachers are saying...

Sara is knowledgeable, professional and gracious. Her energy is contagious. She helped to clear the fog around a hazy subject and I look forward to continuing our professional relationship. Sara cares about her work, will care about you, and will be your biggest cheerleader.

It was helpful to see other perspectives and how DIFFERENT each studio and teacher can be, which is a relief because it showed me I can be my complete and authentic SELF as a business owner and teacher.

Branding Bootcamp opened my eyes to things that I hadn't realized about the way I present myself to the world -- both visually and verbally. I loved the presentations followed by group work -- it ensured I got stuff done, and then I didn't feel (as much) pressure to work on it between sessions. THANK YOU!

Sara has helped me feel so much more confident with business decisions… i.e. logo design. Facebook page, etc. I know I am no longer out there alone. It’s great to know that I have a coach in my corner!

Best thing I ever did for my studio business and for myself!

Are you ready?

It's time for you to love your business from head to toe.

Want in on our next round? Join our email list!

See other offerings at Savvy Music StudioCLICK HERE

IMPORTANT LEGAL STUFF:

The client (that’s you!) is solely responsible for creating their own physical, mental and emotional well-being, decisions, choices, actions and results arising out of or resulting from the course and interactions with the Coach (that’s me!). The Client agrees that the Coach is not and will not be liable or responsible for any actions or inaction, or for any direct or indirect result of any services provided by the Coach.

Limited Liability: Coach makes no guarantees, representations or warranties of any kind or nature, express or implied with respect to the coaching services negotiated, agreed upon and rendered. (AKA… I don’t have a crystal ball and I cannot guarantee that you’ll make crazy amounts of monies.) In no event shall the Coach be liable to the Client for any indirect, consequential or special damages.

BUT REALLY… I’m a business / marketing / mindset coach, but I am not a fortune teller, lawyer, accountant, or counselor. Full disclosure: I also cannot play the ukulele. If you require skills of said professionals or are seeking ukulele playing advice, I will help you find the proper resources!

REFUND POLICY: No refunds are available for individual sessions, group coachings, or MMGs. Here’s why: I’m 100% dedicated to finding solutions for my coaching clients. Every single session is guaranteed to result in us coming up with solutions for your business and further resources that will help you. It’s up to you to implement mindfully. Purchasing a self-paced course or product? You’ll have 14 days to request a reason for refund via email to sara@savvymusicstudio.com. After that time, no refunds will be issued. If you have purchased a coaching package and wish to discontinue after the first session, I will offer a reimbursement of the remaining coaching sessions, minus administration and credit card fees. And we can still be friends. To cancel a coaching package, send an email to sara@savvymusicstudio.com with your request within 48 hours of your first session.