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Savvy Music Studio Blog

The Simple Language Shift that will Transform Your Music Studio Business

Savvy Music Studio
Sara Campbell / Savvy Music Studio
sara sitting down next to text that says "The Simple Language Shift that will Transform Your Business"

Estimated reading time: 4 minutes

Navigating the journey from passionate music educator to successful business owner is fraught with challenges, with establishing clear music studio policies and boundaries standing out as a particularly daunting task.

For those who’ve spent countless hours perfecting emails and texts in response to client issues, the struggle is all too familiar.

However, there’s a subtle yet transformative approach that could revolutionize your business operations: a simple shift in language.

You might be thinking, “Wait, what? How’s changing a couple of words going to help me manage my music studio better?” Stick with me here, because this one’s a game-changer, especially if you’ve ever felt like your studio’s contracts and policies are more of a suggestion than a rule.

The Mighty Shift from “I” to “We”

Imagine this: instead of saying “I have a policy against late payments,” you say, “The studio has a policy against late payments.”

Feels different, right?

This isn’t just a change in wording; it’s a shift in perspective.

By referring to your business as “the studio” or using “we,” you’re not just a teacher; you’re a business owner. And this business isn’t just you; it’s a professional entity with standards and policies.

Why This Works

This linguistic twist does a few things:

  1. For Your Clients: It emphasizes that they’re entering into an agreement with your business, not just you personally. This helps set professional boundaries and clarifies that your policies aren’t up for negotiation.

  2. For Your Business: It promotes consistency in handling conflicts and decisions. “The studio’s policy is…” takes the personal out of the equation, making conflicts easier to manage. (This will be especially impactful for those who struggle with feeling like a “bad person” when enforcing late payment policies.)

  3. For You: It helps separate your personal identity from your business, reducing the emotional weight of client interactions. Plus, it’s a fantastic stress management tool. You’re not personally rejecting a late payment exception; the studio is enforcing its policy.

How to Implement This Change

To effectively update your language and professionalize your music studio’s communications, consider the following step-by-step instructions:

  1. Contracts & Policies: Revise mentions of personal pronouns. Replace sentences like “I require payment by the first of the month” with “The studio requires payment by the first of the month.” This clarifies that policies come from the business, not an individual. (YES, there will be areas where it will make more sense to use “I” than “the studio.” Use your judgement.)

  2. Website Content: Update the narrative on your website to reflect this change. Instead of personal anecdotes or first-person descriptions, use “we” or “the studio” to discuss services, offerings, and policies. For example, change “I offer a variety of music classes” to “The studio offers a variety of music classes.”

  3. Social Media Posts: When promoting classes, events, or updates, use “we” or “the studio” to maintain a unified business identity across platforms. (Wanna up your social media game? Check out this blog post.)

  4. Email Signatures: Adjust your email signature to emphasize your business name and team, if applicable. For example, “Jane Smith, Director, XYZ Music Studio” instead of simply “Jane Smith.” This helps in reinforcing the identity of your business in every communication.

  5. Client Communications: In emails, texts, or any direct communication with clients or staff, consciously use “the studio” instead of “I.” For example, try saying “The studio will be closed for the holidays” instead of “I will be closing the studio for the holidays.” And for invoices and payment reminders, refer to “the studio” to reinforce the business’s role in these transactions.

Implementing these changes might feel unfamiliar at first, but please know this: adopting a business tone by using language such as “the studio” doesn’t make your communication harsh or impersonal.

Rather, it sets a professional framework that actually allows for more gracious and considerate interaction with clients.

Being a music teacher and a business owner aren’t mutually exclusive. You can be passionate about teaching and still run a tight ship! 😉 For more inspiration on this, check out Wendy’s post about enforcing policies. (After you finish this blog post!)

Embracing Your Role as a Business Owner

So music teacher friend… the next time you sit down to revise your music studio policy or draft an email, I invite you to remember and embrace the power of “we” and “the studio.”

This small language shift is just one step towards significant changes in how your studio operates, how your clients perceive your business, and how you view yourself as a professional. But it’s a very meaningful step that I hope you’ll consider taking. Or should I say… “It’s a very meaningful step that Savvy Music Studio hopes you’ll consider taking.” (heh.)

Stay savvy, and remember, you’re not just a fantastic music teacher; you’re an amazing business owner too.

Got ideas or questions? Did this blog post resonate? Let me know in the comment area below!

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