I know that as a busy micro-business owner you have limited time to create social media posts. Still, you wanna ROCK 🎸 your music studio’s social media!
In this blog / video (vlog? bideo?) I’m sharing 4 strategic tips that will help you do just that. Annnnd I’ve got a free downloadable at the end that will give you a head start on implementation.
Running social media can feel exhausting.
There are so many traps / bad habits that we can fall into when running our studio’s social media. And because of that, creating good social media posts can feel overwhelming. You see music pages that get TONS of likes, shares, and comments, but you can’t figure out the “formula.”
It can feel deflating when nobody clicks that thumbs up or heart buttons. ESPECIALLY if you’ve spent a lot of time trying to design graphics or find “the right post” to share. There are SPECIFIC things we need to know in order to create great content for our music studios.
These 4 tips will allow you to shift your music studio’s social media strategy so that you actually get engagement.
Tip #1: Shared content doesn’t work like it used to.
Years ago you used to be able to share a cool photo or post that someone else made, and then YOUR business page would get a bunch of post likes, followers, and shares, which then boosted you up in the algorithm. That doesn’t work anymore.
If 50% or more of your posts are shared from other pages, your page reach is going to suffer. I normally advise clients to use only 1 shared post for every 10 posts. And even then, I have specific steps I encourage people to follow. (Watch the video for those.)
And if you’re sharing links that are “off site” in your post description? That ain’t gonna work either. FB wants to keep people on their platform (’cause that’s how they get paid) and as such, posts that include links outside of FB aren’t pushed up into the newsfeed.
Here’s a little practice tip: If you wanna share a link, put it in the comments of the post.
Tip #2: Be a Real Human Being
That seems like silly advice for social media, right? But hear me out, because I feel this is especially important for solo business owners. YOU are a HUGE part of your business. Not the teacher part of you — the human part of you. And sometimes when we’re trying to talk about our studios online, we get into business / recovering-academic mode.
We try to make our words perfect. We use stock photos. And we try to paint a picture that comes across as professional and down-to-business.
Whether intentionally or unintentionally, we hide our personalities our of fear that we wil not be seen as “professional.”
I bet you don’t teach lessons like that, do you? (If you do… I think you might be reading the wrong blog. OR… maybe this is exatly wher eyou need to be.)
It’s crucial for us to present our human side as business owners so that parents and potential students can learn to Know, Like, and Trust us. That is what will give them the info they need in order to hit that “contact me” button. And that is how you can ensure that they are a good match for your studio community.
Your vibe will attract the right people. And your studio’s social media needs to show that vibe.
Tip #3: Meet Your Clients Where They Are
Okay… so I really think you should watch the video portion for this section, but let me give this a keyboard whirl:
If you are (accidentally) posting stuff that doesn’t relate to what your clients NEED/WANT… they probably will not pay attention. Fixing this starts by knowing your ideal client. And if you don’t know who that is, I can help you.
An example: You teach young beginner piano students, but most of the posts are of professional pianists from YouTube. Sure, that content might be interesting and cool to piano teachers… but that post isn’t going to inspire a client to see themselves or their child at your piano bench.
We must meet our clients where they are. In order to do that, we must do market research and know our target audiences.
Tip #4: Consistency is Key
We teach this concept to our students all the time. They won’t make progress with their instrument unless they set aside the time to practice. And those hurried 10 mins before your lesson practice sessions aren’t gonna cut it. (I’m talking to my 10 year old self here.)
Consistency is key to any good strategy in your business. One post a month won’t get you anywhere. And to be honest? One post a week probably isn’t going to do it either. (Unless it’s a reeaaaaally good one.) If you want to leverage social media for marketing or advertising for your studio, you need to put time and effort into the system.
And if you wanna learn how to make it easy and how to have fun doing that? I have a thing for that.
Now that you’ve learned those 4 tips… I wanna give you another boost to help you start your new social media practice. So I made you a thing 🙂
This free e-book includes lots of goodies:
- A non-exhaustive, but inclusive list of music holidays in 2021
- 7 detailed tips on how to create engageable content
- 6 editable Canva templates so you don’t have to do all the work!
- A tutorial video that shows you EXACTLY how to use them
And you can download it by clicking the image or the link up above. It will allow you to download immediately (check your popup blockers!) and will also be delivered to your email for safe keeping.
I hope you enjoy this little gift!
I’d love to see you rock your music studio’s social media this year — so if you use one of the templates, be sure to tag me on FB or IG @savvymusicstudio.
Thanks for reading and listening! Stay savvy, stay you.